In this spot, McDonough walks his beautiful pool to its equally nice villa, superb cuisine thereof

I t is vaguely ironic that an automobile brand that was named after the French founder of Fort Ponchartrain, now the city of Detroit, decided to make french-bashing. Ah yes, the Frogs, these cheese-eating surrender monkeys, known for their laziness, 35 hours, disconnecting their professional mails to 18h and past sunbathing among shellfish four weeks in August! How different these workers Yankees, corner of berkshire reveling past hours to do everything except corner of berkshire doing nothing.
This is precisely the character trait used by Cadillac, the luxury range of General Motors, which takes its name from a certain Laumet Antoine de la Mothe, Sieur de Cadillac, in a TV ad for its ELR model featuring Actor Neil McDonough (Band of Brothers, Desperate Housewives, etc.).
In this spot, McDonough walks his beautiful pool to its equally nice villa, superb cuisine thereof to its vast area, by asking an existential question: Why do you work so much? For all these material goods? For a luxury brand, it is obvious that the answer after a speech a little erratic on American folly, will be "yes." "Is not it?" In French in the text
During the advocacy of materialism, McDonough opposes Americans "other countries" (in fact, France) where, after work, they lounge on the terrace of a cafe, where we spend the whole month August vacation, where you can appreciate life.
Those despise the ambitious and hard-working by calling them crazy Americans. But the Wright brothers, aviation pioneers, were they not doing? Was it cool to go to the moon and return several times before getting bored in, leaving Cars up there, sure that the only ones able to return will Americans (especially, corner of berkshire do say no to the Chinese ...)?
A caricature of the French who know how to live but who will never know the pleasure of having so many things American, Ford, in a new ad that meets the Cadillac just oppose another vision. The spot depicts, not an actor but a real person, corner of berkshire Pashon Murray, founder of Detroit Dirt, social and community enterprise sector recovers waste to turn into compost for urban farms of Detroit corner of berkshire depopulated.
In the ad, the exact layer Cadillac but for a much smaller electric car, Murray offers a third way: neither laziness nor obsession accumulating, but the effort for a better world.
Cadillac pub wanted provocative and clivante. General Motors claims that the reactions were largely in his favor, corner of berkshire but nevertheless chose this spot to store in the closet after massively distributed at the Olympics in Sochi in favor of Internet spots aimed at highlighting the benefits of car supply and other luxo-technological corner of berkshire innovations corner of berkshire of the ELR.
If this ad "worked", corner of berkshire it's probably because it reinforces Americans who work tirelessly to buy bigger homes where they spend only a short time to get new electronic corner of berkshire items they have almost no time to use to buy lots of toys for their children that they never see. Neil McDonough reassures okay, it's good to work so you will have a Cadillac in the end!
For 80% of Americans who will never afford more than $ 75,000 a car, the endless hours is to pay for health insurance, child care, housing in a neighborhood with schools a little less rotten than elsewhere. And maybe the electric car from Ford, sold half as much as the ELR.
A vision corner of berkshire of a world where work is not selfishly reviled or revered selfishly, but simply a way to a better world. And it is probably this vision to which adhere the French, the real ones, not the Stooges caricature of this spot rather distressing.
On August 27, 2014
is the product qualities are present corner of berkshire .. or is claimed to be better than its competitors by basing the comparison on anything concrete ... Deutsch quality ... Competition between car brands is one of the most ferocious, and the car still bearing a different meaning than just a vehicle that is inevitable. corner of berkshire
This pub sounds like a kind of low contrast to Cadillac who recently tried to sell cars in France. Sales in our country that can be counted on the fingers of one hand of a leper, they will probably upset the disinterest of the French for this brand considered prestigious in the USA. It was revenge that can ...
So yes, the french bashing is annoying, especially when it implies that the author does not know anything more about us than shots off the