Guided by this principle, McDonough and Braungart explain how products from the Can Be designed so

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'Reduce, Reuse, Recycle' urge environmentalists; in --other words, do more with less in order to minimize damage. Goal ace architect William McDonough and chemist Michael Braungart points out in this provocative, visionary wall guards book, this approach only perpetuates the one-way, wall guards 'cradle to grave' manufacturing model, dating to the Industrial Revolution, That Creates Such fantastic Amounts of waste and pollution in the first place. Why not challenge the belief That human industry must damage the natural world? In Fact, why not take Nature Itself as our model for making things? A tree Produces Thousands of blossoms in order to create Reviews another tree, yet we icts Consider abundance not wasteful goal safe, beautiful and highly effective.
Guided by this principle, McDonough and Braungart explain how products from the Can Be designed so Outset That, After Their Useful Lives, They Will Provide nourishment for something new - Continually circulating as pure and viable materials Within a 'cradle to cradle' model. Drawing On Their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make exciting year and viable case for putting eco-effectiveness Into practice, and show how anyone Involved in making anything can begin to do so as well. This text refers to the Hardcover edition of this title available.
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