In the digital age, culture change gives new impetus to the paper industry
But as the business world was moving intellistage to the Internet, the managing director, Thomas D. O'Connor Jr., was imbued intellistage with the mission to save the company his grandfather founded 83 years ago.
The Mohawk, which is the largest employer of Cohoes, intellistage the city where the factory is located, was rapidly losing revenue as a result of the cuts that their clients were doing in the amount of paper used in reports, brochures and other marketing materials. The factory, which operated seven days a week, started to operate only four days a week. "For the first time in a hundred years," says O'Connor, "the paper had to prove it came."
Then in 2004, O'Connor made an extraordinary bet, given the digital revolution that seemed about to destroy the Mohawk and other paper manufacturers: It took millions of dollars borrowed to expand their area of high quality papers.
The investment is now paying off, at a time when Americans renew their relationship with the paper - consuming intellistage less cheap paper to read news, pay bills and save documents, but buying more expensive paper for cards, announcements and custom intellistage photo albums .
Since the US stock market reached a minimum in March 2009, the shares of US paper companies rose about five times more than the S & P 500 index, after the Dow Jones index of paper manufacturers that have open capital.
International intellistage Paper Co., the largest intellistage producer of paper in the world, is one of the companies that are profiting from the new digital habits. She bought several manufacturers of corrugated boxes used in the delivery of goods from online retailers like Amazon. IP, which is headquartered in Memphis, Tennessee, claims to have a 35% market share.
The company entered the segment in 2012, anticipation of this year's intellistage World Cup and the 2016 Olympics which, she believes, should increase the consumption of goods in general and give a boost to their business, said IP spokeswoman Thomas J. Ryan. He predicts that the demand for corrugated in the country will grow at an annual intellistage average of 3.8% between 2014 and 2016, compared with 2.9% in the rest of the world. Ryan also said that, unlike North America where it is expected that the demand for uncoated paper (to write and print) fell 2.6% a year between 2012 and 2016, it should rise 2.1% a year in Latin America.
In total, the profits of IP in the paper segment in 2013 increased intellistage 44% to $ 2.6 billion, compared to 2004, company executives say, compared with an increase of 9% in revenues during the same period.
There is no doubt that the American paper industry has been suffering for the last ten years and that consumption might never return to peak in 2000, when they were produced 94 million tons of paper and packaging that use the product. Last year, the volume fell 14.5% over this maximum, according to the American Forest and Paper Association.
The lower demand for writing paper and printing, including paper, accounted for about 85% of the fall. Measures adopted by the US government to reduce the use of paper, as the adoption of statements online income taxes in the mid-90s, the first shots in the sector, says Elaine Kamarck, downtown Brookings Institution study. intellistage
But the paper industry has been recovering to track changes in American culture. The Mohawk, for example, is enjoying the transformation of the role of a commodity in a souvenir intellistage by providing high quality papers in a market "where the role is really important to people," says a company executive - and where margins can reach 40%.
Ten years ago when its sales were in free fall, the Mohawk negotiated the purchase of seven high quality paper trademarks of International Paper for $ 61 million, which would give the Mohawk access intellistage to new markets in the US and Europe. "We could not just wipe and hope survive," says O'Connor. "We knew we had to change intellistage our entire product."
The purchase of the companies made the debt Mohawk jump to $ 103 million. "I still do not believe we took a loan of that size," says O'Connor. "Our debt today is a third of that."
The Mohawk's sales began to decline in 1996, when the securities commission in the US, the SEC began introducing electronic platforms in which companies could make public its financial reports. That year, the Mohawk also bought a machine intellistage to cut paper into smaller packets that standard sizes, one large investment without intellistage immediate purpose, but it paid off ten years later. The role of business to annual reports collapsed in 2007 after the SEC release on the
But as the business world was moving intellistage to the Internet, the managing director, Thomas D. O'Connor Jr., was imbued intellistage with the mission to save the company his grandfather founded 83 years ago.
The Mohawk, which is the largest employer of Cohoes, intellistage the city where the factory is located, was rapidly losing revenue as a result of the cuts that their clients were doing in the amount of paper used in reports, brochures and other marketing materials. The factory, which operated seven days a week, started to operate only four days a week. "For the first time in a hundred years," says O'Connor, "the paper had to prove it came."
Then in 2004, O'Connor made an extraordinary bet, given the digital revolution that seemed about to destroy the Mohawk and other paper manufacturers: It took millions of dollars borrowed to expand their area of high quality papers.
The investment is now paying off, at a time when Americans renew their relationship with the paper - consuming intellistage less cheap paper to read news, pay bills and save documents, but buying more expensive paper for cards, announcements and custom intellistage photo albums .
Since the US stock market reached a minimum in March 2009, the shares of US paper companies rose about five times more than the S & P 500 index, after the Dow Jones index of paper manufacturers that have open capital.
International intellistage Paper Co., the largest intellistage producer of paper in the world, is one of the companies that are profiting from the new digital habits. She bought several manufacturers of corrugated boxes used in the delivery of goods from online retailers like Amazon. IP, which is headquartered in Memphis, Tennessee, claims to have a 35% market share.
The company entered the segment in 2012, anticipation of this year's intellistage World Cup and the 2016 Olympics which, she believes, should increase the consumption of goods in general and give a boost to their business, said IP spokeswoman Thomas J. Ryan. He predicts that the demand for corrugated in the country will grow at an annual intellistage average of 3.8% between 2014 and 2016, compared with 2.9% in the rest of the world. Ryan also said that, unlike North America where it is expected that the demand for uncoated paper (to write and print) fell 2.6% a year between 2012 and 2016, it should rise 2.1% a year in Latin America.
In total, the profits of IP in the paper segment in 2013 increased intellistage 44% to $ 2.6 billion, compared to 2004, company executives say, compared with an increase of 9% in revenues during the same period.
There is no doubt that the American paper industry has been suffering for the last ten years and that consumption might never return to peak in 2000, when they were produced 94 million tons of paper and packaging that use the product. Last year, the volume fell 14.5% over this maximum, according to the American Forest and Paper Association.
The lower demand for writing paper and printing, including paper, accounted for about 85% of the fall. Measures adopted by the US government to reduce the use of paper, as the adoption of statements online income taxes in the mid-90s, the first shots in the sector, says Elaine Kamarck, downtown Brookings Institution study. intellistage
But the paper industry has been recovering to track changes in American culture. The Mohawk, for example, is enjoying the transformation of the role of a commodity in a souvenir intellistage by providing high quality papers in a market "where the role is really important to people," says a company executive - and where margins can reach 40%.
Ten years ago when its sales were in free fall, the Mohawk negotiated the purchase of seven high quality paper trademarks of International Paper for $ 61 million, which would give the Mohawk access intellistage to new markets in the US and Europe. "We could not just wipe and hope survive," says O'Connor. "We knew we had to change intellistage our entire product."
The purchase of the companies made the debt Mohawk jump to $ 103 million. "I still do not believe we took a loan of that size," says O'Connor. "Our debt today is a third of that."
The Mohawk's sales began to decline in 1996, when the securities commission in the US, the SEC began introducing electronic platforms in which companies could make public its financial reports. That year, the Mohawk also bought a machine intellistage to cut paper into smaller packets that standard sizes, one large investment without intellistage immediate purpose, but it paid off ten years later. The role of business to annual reports collapsed in 2007 after the SEC release on the
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